Privacy Policy

Privacy Policy

Saga Store is committed to protecting your privacy and the security of any personal information we handle. This Privacy Policy explains how and why we collect, use, and safeguard your personal data. Our goal is to ensure that customers, partners, and all individuals interacting with Saga Store are fully informed about how we process personal information.

Saga Store ehf, located at Bankastræti 11, 101 Reykjavík, Iceland, is the data controller responsible for the personal information collected and processed by the company.
If you have any questions regarding this Privacy Policy or how we handle your information, you can contact us by email at sagastore@sagastore.is

Collection and Use of Personal Information

Saga Store collects only the personal information necessary to provide products and services in accordance with customer agreements and legal requirements. This may include your name, contact details, payment information, and purchase history.

We use this data to:

• Deliver products and services you have ordered.
• Communicate regarding orders, support, and updates.
• Personalize our service and improve customer experience.
• Send relevant marketing messages, when consent has been given.

Providing personal data is voluntary; however, without certain information, Saga Store may be unable to complete an order or deliver specific services.

Saga Store will never use personal data for purposes other than those for which it was originally collected, unless required or permitted by law. Data is retained only for as long as necessary to fulfill these purposes or as required by applicable legislation.

Newsletter and Marketing Communication

If you subscribe to our newsletter or marketing emails, Saga Store will process the contact details you have provided—such as your name and email address—to send updates and promotional materials about our products and services.

You may withdraw your consent at any time by clicking “unsubscribe” in our emails or by contacting us directly at sagastore@sagastore.is.

We may also combine information from our internal systems (for example, order history or CRM data) to provide you with more personalized offers and updates.

Business Partners and Representatives

If you represent a business partner, supplier, or corporate customer of Saga Store, we may collect and process your contact information (e.g., name, phone number, email address) and communication history to manage our business relationship.

This processing is necessary for us to fulfill contractual obligations or comply with legal requirements, such as accounting regulations.

Feedback and Inquiries

When individuals send us feedback, inquiries, or complaints, Saga Store will process the information provided, such as your name, contact details, and the content of your message. Such information is kept only as long as necessary to handle your request and maintain appropriate records.

Disclosure of Personal Data

Saga Store does not share or sell personal information to third parties, except:

• When required by law or legal obligation.
• With service providers and data processors that assist us in delivering our products or services (e.g., payment providers, logistics companies, IT service providers)

All third-party partners are bound by confidentiality and data processing agreements that ensure your information is handled securely and used only for authorized purposes.

Data Security

Saga Store takes data protection seriously. We implement appropriate technical and organizational measures to secure personal information against unauthorized access, loss, misuse, or alteration.

All communication with our website is encrypted via secure HTTPS connections. Access to systems and personal data is restricted to authorized staff only.

Your Rights

You have the following rights regarding your personal data:

• To access and obtain a copy of the information Saga Store holds about you.
• To request correction or deletion of your data when applicable.
• To restrict or object to processing in certain circumstances.
• To withdraw consent for marketing at any time.

Requests can be submitted by email to sagastore@sagastore.is.
If you believe your data has been mishandled, you also have the right to file a complaint with the Icelandic Data Protection Authority (Persónuvernd) at www.personuvernd.is

Cookies

Saga Store uses cookies on its website to enhance functionality and improve user experience. Cookies help us remember your preferences, track shopping cart activity, and analyze website performance.

We also use tools such as Google Analytics and Meta Pixel to collect anonymous statistical information and support marketing efforts.

You can manage or disable cookies through your browser settings. However, some parts of our website may not function properly if cookies are disabled.

Policy Updates

Saga Store reviews its Privacy Policy regularly to ensure transparency and compliance with current legislation.
We reserve the right to update or modify this policy at any time without prior notice. The latest version will always be available on our website.

All inquiries regarding this Privacy Policy or our handling of personal data can be sent to sagastore@sagastore.is.

This Privacy Policy was last updated on 18th of November 2025.