Meet us
Welcome to Saga Store – where we've been helping visitors create warm memories of Iceland for over 10 years.
Located in the vibrant heart of downtown Reykjavík, just steps from the famous Rainbow Street, you'll find us at Bankastræti 11, 101 Reykjavík, Iceland
Opening hours
We’re open every day so you can drop by when it suits your schedule.
Monday: 10-21
Tuesday: 10-21
Wednesday: 10-21
Thursday: 10-21
Friday: 10-21
Saturday: 10-21
Sunday: 10-21
Our neighborhood cats have unofficially adopted Saga Store as their second home. You'll often find them relaxing outside, greeting visitors and happily posing for photos.
Inside, our own Dog & Cat Public Relations Team is always ready to welcome you with wagging tails, curious noses and plenty of Icelandic charm. Their official duties include making customers smile, posing for selfies and accepting well-deserved belly rubs
🇮🇸 More Than Just a Souvenir Shop
Our friendly team speaks multiple languages, making visitors from all over the world feel right at home. Need recommendations? Just ask! We love sharing our favorite hidden gems around Reykjavík and Iceland—from secret viewpoints and local cafés to geothermal pools, scenic walks and unforgettable places that many tourists miss.
We're proud to support local Icelandic artists, designers and small family-owned businesses, offering hundreds of products that are designed, handcrafted or produced exclusively for Saga Store. When you shop with us, you're not only taking home an authentic memory of Iceland—you're also supporting the talented people who keep Icelandic craftsmanship and creativity alive.
✨ Why Visitors Love Saga Store
🥔 Home of Reykjavík's Famous Positive Potatoes! Warning: Side effects may include smiling, spontaneous laughter and the irresistible urge to adopt one. They're tiny, encouraging and have become one of our most-loved souvenirs!
✔ Just steps from Reykjavík's famous Rainbow Street
✔ One of the largest selections of authentic Icelandic souvenirs and gifts
✔ Hundreds of exclusive products available only at Saga Store
✔ Official reseller of authentic Kidka Icelandic wool products
✔ Exclusive Iceland T-shirts designed especially for our store
✔ Friendly multilingual staff with insider tips on Reykjavík's hidden gems
✔ Tax Free Shopping available for eligible international visitors
✔ Buy 3, Get 1 FREE on selected collections
✔ Same-day delivery to your hotel or Airbnb anywhere in the Reykjavík area
✔ Worldwide shipping to over 100 countries
✔ We accept Alipay, WeChat Pay, UnionPay, plus Visa, Mastercard, American Express, Discover, JCB, Apple Pay, Google Pay and Samsung Pay
Come for the souvenirs. Stay for the potatoes. Leave with unforgettable memories... and don't be surprised if one of the local cats decides to inspect your shopping bag before you go. 🐱🐾
We speak many languages, so whether you say "hello," "bonjour," "hola," "你好," or "cześć," we'll happily help you find the perfect souvenir and create warm memories from Iceland. (The neighborhood cats understand every language—as long as it sounds like treats.) 🐱
